## Integrated structured data Ghost contains integrated global settings and user settings to associate your site, users, and individual posts with specific [Facebook](https://facebook.com/) users and pages via automatic [Open Graph](http://ogp.me/) meta tags. This allows for rich data to appear whenever people share links to your site, as well as association with your official accounts. * * * ## Custom Facebook cards Fine-grained control over the structured data for each post is also available via the post settings menu of every post and page within Ghost, so you can always determine exactly what gets shared. * * * ## Embed posts in your content All content from Facebook works with Ghost automatically via our OEmbed integration. All you have to do is paste a URL! ### Copy the URL of the status Grab the URL of the status you’d like to embed into your post or page ### Paste it into the Ghost editor When you paste it into the Ghost editor it’ll be automatically transformed into a rich embed of the status you selected. ### Publish your post That’s all there is to it! Ghost interacts with Facebook via their [OEmbed](https://oembed.com/) API in order to retrieve all the correct settings automatically and serve your status in the best way possible. * * * ## Use Facebook comments with Ghost If you have an active Facebook community, then you may also want to use Facebook comments for your Ghost posts and pages to keep the conversation all in one place. You can do this using the official [Facebook Comments](https://developers.facebook.com/docs/plugins/comments/) plugin. ### Copy the Facebook comments code Click on the `Get Code` button on the [Facebook Comments](https://developers.facebook.com/docs/plugins/comments/) plugin settings page, and select the Facebook Page you would like to associate with your site comments. We recommend disabling the `Collect Analytics` feature. Next, copy the provided code in **Step 2** and add it to Footer section of Ghost’s **Code Injection** settings area. ### Paste the final comment code into post.hbs A good spot for this code is right after the content in the template file. Replace the `comments` helper code with the following (instead of the code provided by Facebook in **Step 3**): ```html
``` Then save the file, upload a fresh copy of your theme, and restart Ghost. Comments should now be loading on your site. * * * ## Do more with Zapier As always, you can power up your site even further using [Zapier](https://zapier.com/). If you’re already using Facebook, you might also like some of these complimentary automations: ### [Share new posts from Ghost to Facebook Pages](https://zapier.com/webintent/create-zap?template=50911&utm_source=partner&utm_medium=embed&utm_campaign=wfe_fze&provider=ghost&entry-point-location=partner_embed&referer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F&referrer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F) Ghost + Facebook Pages ### [Send new Ghost posts to Facebook](https://zapier.com/webintent/create-zap?template=67533&utm_source=partner&utm_medium=embed&utm_campaign=wfe_fze&provider=ghost&entry-point-location=partner_embed&referer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F&referrer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F) Ghost + Facebook Pages ### [Publish Ghost pages as Facebook Pages posts on new page publication](https://zapier.com/webintent/create-zap?template=1260147&utm_source=partner&utm_medium=embed&utm_campaign=wfe_fze&provider=ghost&entry-point-location=partner_embed&referer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F&referrer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F) Ghost + Facebook Pages ### [Create Facebook Pages posts for new Ghost members](https://zapier.com/webintent/create-zap?template=1320250&utm_source=partner&utm_medium=embed&utm_campaign=wfe_fze&provider=ghost&entry-point-location=partner_embed&referer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F&referrer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F) Ghost + Facebook Pages ### [Publish new Ghost posts and create Facebook Pages page photos](https://zapier.com/webintent/create-zap?template=1402627&utm_source=partner&utm_medium=embed&utm_campaign=wfe_fze&provider=ghost&entry-point-location=partner_embed&referer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F&referrer=https%3A%2F%2Fghost.org%2Fintegrations%2Ffacebook%2F%3Futm_source%3Dpartner%26utm_medium%3Dembed%26utm_campaign%3Dwfe_fze%26referer%3Dhttps%253A%252F%252Fghost.org%252Fintegrations%252Ffacebook%252F) Ghost + Facebook Pages ## Launch your big idea Last week, 10,603 brand new publications got started with Ghost. Today, it's your turn. [Start publishing now →](https://account.ghost.org/signup/)