B2B SEO platforms compared: What actually works?

Many companies pour resources into content without seeing results. Often, the problem isn't the content itself, but the foundation it's built on.

Articles

How to build an independent local news product

Local news is in crisis. Traditional outlets saddled with debt are closing, leaving “news deserts” behind them.
8 min read

4 keys to a successful creator-freelancer partnership

How to get the best work out of every person you hire.
5 min read

How to grow a creator business with free trial signups

Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue.
8 min read

How the political newsletter Tangle is getting industry-leading conversion rates

An honest look at how to attract customers in a divisive niche.
8 min read

How to support your members as an independent creator

Excellent customer support is important for any online business. Find out how to offer it. 5 min read

5 tips on transitioning from career to creator with Matt Brown

How to leverage where you've been into what's next. 6 min read

Hiring for creators: What to know before growing your team

Here's how to find the perfect fit for your business. 4 min read

Advanced pricing strategies for publishers

How to find the right number for your business. 8 min read

The best (and worst) methods bloggers use to make money

Knowing how you plan to make money will help you get there faster. 7 min read

Email deliverability explained for publishers

How publishers can leverage SPF, DKIM, DMARC, and robust content for optimal inbox placement. 3 min read

How to switch from Patreon to Ghost

Built an audience on Patreon but looking for more ownership of your revenue and content? 9 min read

Pricing your offers: Conversion vs retention

As your business evolves, your discount strategy should too. 5 min read

Proven discount strategies for publishers

Setting up the right timing for your offers is as critical as finding the right amount. 4 min read

Which creator tech stack is right for you?

Understand the benefits and limitations of the platforms you choose to run your business with this guide. 7 min read

How to create a design brief for a Ghost theme

Getting your theme design project right is important — here's a template to get you started. 7 min read

Subscription business metrics explained for publishers

This user-friendly resource tells you everything you need to know about subscription business stats. 9 min read

How to increase the open rates of your email newsletter

Everyone wants to get more subscribers to open more emails, and these tips will help you do that. 8 min read

How to get paid sponsorships for your email newsletter

Ready to incorporate sponsorships into your newsletter? Read this first. 8 min read

Should you sell newsletter sponsorships?

Sponsorships can be a great way to monetize, but they're not a good fit for every creator. 4 min read

7 ways to make money on YouTube without ads

Bring sustainability to your growing creator income on YouTube by branching out. 10 min read

Conversion strategy: Turn more readers into paid members

Convert more free subscribers into paid ones by communicating what you offer clearly. 9 min read

How to create a valuable offer that converts

Here are 5 reasons why people will pay for your content. 7 min read

4 questions to ask before pricing your subscription newsletter

Most newsletters are priced too low because creators undervalue their work. 10 min read

How to make money blogging without ads or affiliate marketing

There is a real and sustainable way to make money from your blog: subscriptions. 10 min read