Learn how to grow an audience — Ghost resources

Grow an audience ⁃ 5 min read How to increase newsletter subscribers with landing pages
Increase your chances of getting more subscribers with a strong landing page (examples inside).

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Grow an audience ⁃ 5 min read How to use lead magnets to capture your first subscribers
Tap into this tried and true method of growing an audience by giving away free value.

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Grow an audience ⁃ 6 min read Should you launch a newsletter referral program?
A rewards program isn't a silver bullet for growth, and requires a lot of resources.

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The importance of word of mouth marketing for creators
A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth.
Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't

4 min read
Why content distribution is the key to growth
You're creating great work. Make sure people see it.

6 min read
The insider advantage: Why successful brands use unique language and how you can too
Can weird words boost your online following?

3 min read
Community guidelines: Fostering valuable contributions
Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe and collaborative space?
That's where community guidelines come in. A set

4 min read
Web analytics explained: What creators & publishers need to know
A simple introduction to the metrics that matter.

7 min read
A beginner’s guide to SEO for publishers and creators
You don't need to be a marketing expert to get started with SEO. Here's how!

12 min read
Get more followers on Twitter: A practical guide to growth
Ready to build your #following? Start here.

7 min read
5 lessons on getting your first subscribers from Maker Stations
Learn why solving your own problem is still the best way to grow an audience.

5 min read
How to get discovered in newsletter directories (+ a complete list)
Use this guide to spread the word about your newsletter with free directories.

4 min read
How to get your first 100 email subscribers
Starting from zero? Use this guide to find your founding audience members.

5 min read
How to get your first 1,000 email subscribers
Reaching your first thousand subscribers starts with understanding what tactics already work and why.

5 min read
How to build an online community around your content
Use this six-step process to build a digital group your members will love.

11 min read
How to leverage SEO for a membership website
Search engine optimization can work for membership business and newsletters too — here's how.

8 min read
The strategy successful creators use to build trust with customers
People do business with people they know, like, and trust. Become that person for your audience.

6 min read
Newsletter landing pages: How to get more paid subscribers
Find out how to convert more free subscribers to paid, and an increase ARR for your business.

4 min read
How to increase newsletter subscribers with landing pages ⭐️
Increase your chances of getting more subscribers with a strong landing page (examples inside).

5 min read
How to use lead magnets to capture your first subscribers ⭐️
Tap into this tried and true method of growing an audience by giving away free value.

5 min read
Creator content marketing funnel: How to grow your audience from 0
Understanding the marketing funnel will help you find an audience, build trust and grow your business.

9 min read
Should you launch a newsletter referral program? ⭐️
A rewards program isn't a silver bullet for growth, and requires a lot of resources.

6 min read
How to start a successful membership business without a huge audience
Feeling overwhelmed? It doesn't need to be that way. Here's some tips for getting started.

8 min read